When I was writing the book Tough Transitions, I had the opportunity to talk with Dr. Gregory Berns, who holds the Distinguished Chair of Neuroeconomics and Director of the Center for Neuropolicy at Emory University Medical School in Atlanta.
In our conversation, Dr. Berns talked about his research on the brain. He said he was working to discover what kinds of activities light up the brain in a positive way so that a person experiences a sense of happiness or contentment or satisfaction.
Dr. Berns told me that one thing had already become clear to him in his research: the brain really likes novelty. In experiments, Dr. Berns discovered that when an individual thinks or does something new, the brain lights up in a way that results in a positive experience for that individual. (more…)